Most of us want to change something about ourselves. It might be our response to stress, our weight, patterns in our relationships or our performance at work. Change is hard, it’s emotional, but it’s not as impossible as you think.
In this ground-breaking book Why The F*ck Can't I Change?, neuroscientist and behavioural coach Dr. Gabija Toleikyte gets straight to the root cause of why we form certain habits and behaviours and shows how we can realistically stop ourselves repeating the same mistakes.
Expertly researched, Gabija takes us on an eye-opening journey through the extraordinary human brain, exploring how it deals with the everyday changes that face us all. With relatable case studies and practical strategies and tools, Gabija demonstrates how you can rethink change.
Gabija is not just offering us a practical toolkit to apply to all areas of our lives, she also explores the neuroscience research so we can really understand how our minds work.
On a more personal level she also talks about her own family upbringing – being the eldest of 5, living on a farm and having to take care of her younger siblings whilst her mum worked and looked after the animals. Her dad was quite absent – working, drinking too much, shutting himself away from the family. She talks about how this affected her future relationships (always going for emotionally unavailable men), and how and why her brain made her do this. And how she changed. She’s now happily married with a young daughter.
Dr. Gabija Toleikyte is a neuroscientist, lecturer, and performance and wellbeing coach. She is currently a lecturer in psychology at Sheffield Hallam University. Gabija completed her PhD at University College London on the neuronal basis of memory and navigation and her PhD findings were published in one of the highest impact research journals – Nature Neuroscience – in 2017. Prior to that, she undertook award-winning academic research on Parkinson’s disease at the University of Helsinki.
During her PhD Gabija has also qualified as a business coach and coached UCL academics and administrative staff. Combing her neuroscience background with coaching experience Gabija has started her own consulting company, providing coaching and seminars for organizations and the general public on the subjects including changing habits, productivity, leadership, and decision-making.
Gabija is also a TEDx speaker and her work has been featured in the Guardian.